The Creatives Room

Heattech

Brand: Uniqlo · Year: 2020 · Category: Commercials · Medium: video

Very dark, wide anamorphic frame looking down the length of a period residential hallway toward a glazed front door - the only real light source, a cold blue-white winter daylight that silhouettes everything in front of it. A lone figure in a jacket stands mid-corridor wheeling a bicycle toward the door, reaching for a coat hook. Panelled wainscoting, tall dark doorways and a chandelier frame the shot in near-black; the grade is heavily crushed and pushed cyan-blue, with almost no warm value anywhere in frame. Extreme contrast between interior blackness and the cold rectangle of outside - the

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.