The Creatives Room

Heartless

Brand: Heart Foundation · Agency: Host/Havas · Year: 2019 · Category: Commercials · Medium: video

Shot with moody, low-key lighting and a desaturated palette dominated by deep shadows and cool tones, the spot adopts the visual language of a psychological thriller. Intimate close-ups and tight framing create a claustrophobic, tense atmosphere, contrasting dark solitary moments with poignant everyday scenes. The mood is eerie, somber, and deeply confrontational, featuring grounded, authentic casting across different ages to emphasize the indiscriminate target of heart disease.

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Heartless - Host/Havas - 2019 | The Creatives Room