The Creatives Room

Hear The Difference

Brand: Widex · Agency: Miami Ad School · Year: 2020 · Category: Print / OOH · Medium: image

This minimalist print campaign is purely typographic, designed by art director Gabs Samame. Each execution presents a single large word ('Chaos', 'Noise', 'Shouting') rendered in a distressed, chaotic font that fills the frame. A second, positive-connotation word ('Clarity', 'Music', 'Singing') is revealed in the negative space or as a cutout, set in a clean and structured typeface. The compositions are centered on a plain, off-white background with the brand mark at the bottom.

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Hear The Difference - Miami Ad School - 2020 | The Creatives Room