The Creatives Room

Happy Book Day

Brand: Cementos Argos · Year: 2014 · Category: Print / OOH · Medium: image

The image features a cool, industrial colour palette with dominant greys and the stark white of cement, potentially accented by the brand's signature orange. Lighting is even and bright, highlighting intricate typographic details formed from cement. Compositions likely play with texture and shadow, creating a strong, stable, and slightly whimsical mood that connects the idea of construction with the act of reading.

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Happy Book Day - 2014 | The Creatives Room