The Creatives Room

Hands

Brand: Reebok · Year: 2018 · Category: Commercials · Medium: video

A visceral, highly tactile visual study emphasizing rich macro textures—chalk dust, sweat droplets, callouses, and tense muscles. The lighting mixes dark, moody indoor gym ambiances with soft natural window light, creating a high-contrast, atmospheric tonality. Framing stays intimate and tight on detail, using shallow depth of field and dynamic handheld camera work to create an authentic, emotionally grounded, and raw feel.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Hands - 2018 | The Creatives Room