The Creatives Room

Gun Survivor Reviews

Brand: Guns Down America · Agency: Energy BBDO Chicago · Year: 2022 · Category: Case Studies · Medium: video

Shot as a convincing parody of a YouTube product review, the film uses clean, high-key studio lighting and direct-to-camera address. A host presents a Beretta pistol against a neutral backdrop, adopting the cheerful tone of an influencer. This slick, commercial aesthetic is jarringly contrasted with survivors' graphic descriptions of their own gunshot wounds and the inclusion of frantic 911 call audio.

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Gun Survivor Reviews - Energy BBDO Chicago - 2022 | The Creatives Room