The Creatives Room

Guilty Pets

Brand: IKEA · Agency: INGO Hamburg · Year: 2024 · Category: Print / OOH · Medium: image

This series of print ads captures pets at the comically messy scene of a broken household item. Each photograph is a high-key studio portrait of the animal "culprit" looking directly to camera with a guilty expression, surrounded by the debris of a shattered lamp or vase. The brightly-lit, clean composition against a simple, colorful backdrop creates a humorous still-life that highlights the affordability of the broken IKEA product.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Guilty Pets - INGO Hamburg - 2024 | The Creatives Room