The Creatives Room

Guarded Bus Stop

Brand: Eletromidia · Agency: Almap BBDO São Paulo · Year: 2024 · Category: Case Studies · Medium: video

Nighttime, documentary-style footage captures women waiting at Brazilian bus stops. The cinematography employs a high-contrast, low-key lighting scheme where the main illumination is the cool, blue light from the digital screens. This light casts onto the faces of both the women and the remote security staff with whom they are on a video call, grounding the interaction in an authentic urban environment.

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Guarded Bus Stop - Almap BBDO São Paulo - 2024 | The Creatives Room