The Creatives Room

Good Will Dunkin'

Brand: Dunkin' · Agency: Artists Equity · Year: 2026 · Category: Commercials · Medium: video

Shot to emulate a 1990s multi-camera sitcom, this spot uses a bright, high-key, and relatively flat lighting scheme on a proscenium-style set of a Dunkin' store. The framing is mostly static medium shots and wide shots to capture the ensemble cast of 90s TV actors. The color palette is built around the brand's signature orange and magenta, which feature prominently in the set dressing and props.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Good Will Dunkin' - Artists Equity - 2026 | The Creatives Room