The Creatives Room

Gonna Need More Tide

Brand: Tide · Agency: saatchi & saatchi · Year: 2013 · Category: Commercials · Medium: video

The visual style is bright and clean, with a focus on vibrant, saturated colours, especially red, to highlight the Tide brand. Lighting is natural and even, replicating a typical living room or sports bar setting. Compositions are straightforward, often close-ups on faces to capture reactions or on clothes to emphasize stains. The overall mood is light-hearted and comedic, emphasizing relatability through exaggerated, everyday scenarios of football fandom and spills.

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Gonna Need More Tide - saatchi & saatchi - 2013 | The Creatives Room