The Creatives Room

Global Brand Campaign 2019

Brand: Calvin Klein · Category: Commercials · Medium: video

Almost total darkness surrounds a single glowing white stage shaped like a stretched, angular alcove — a hard-edged light box that reads almost architectural. A lone figure stands in silhouette dead-center inside it, tiny against the scale of the structure, with the CALVIN KLEIN wordmark set above in clean sans-serif type. A ladder leads up to the stage from the foreground floor. The lighting is a single blown-out white source against pure black, with two small red pinpoint lights flanking the frame — a minimal, theatrical, high-contrast set piece rather than a location.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.