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Ghibli-Style Art Into Climate Alarm

Brand: Greenpeace · Agency: Ogilvy Greece · Year: 2024 · Category: Print / OOH · Medium: image

The visuals feature a melancholic and serene Ghibli-esque aesthetic, characterized by soft, cool colour palettes of blues, greens, and greys, evoking a sense of lost tranquility. Lighting is diffused and ethereal, reminiscent of natural light filtering through a dense forest or an overcast sky. Compositions often depict expansive, slightly desaturated landscapes that juxtapose idyllic natural beauty with subtle, unsettling signs of environmental decay. The overall mood shifts between gentle beauty and a poignant sadness, highlighting humanity's impact on nature and hinting at a bleak, imagined

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Ghibli-Style Art Into Climate Alarm - Ogilvy Greece - 2024 | The Creatives Room