The Creatives Room

Ghetto Gastro

Brand: Nike · Category: Commercials · Medium: video

A split-screen diptych. On the left, a man with short natural hair and layered beaded necklaces, wearing a sage-green draped jacket, sits alone on a park bench at golden hour with city trees and glass buildings behind him, looking off to the side. On the right, a low-angle shot shows a traffic light and street sign hanging from a wire in front of a tall brick housing-project tower, warm dusk sky above. Both halves share the same warm, late-afternoon New York light.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.