The Creatives Room

Get Ready

Brand: Fred Perry · Category: Commercials · Medium: video

A daytime East London street under a railway bridge, shuttered shopfronts and passers-by in cool desaturated light. Centred over the scene is a large white-bordered black-and-white photographic print of a young man slouched in an armchair in a plain room. The composite sets the monochrome portrait against the muted green-grey street, blending photo and film planes.

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