The Creatives Room

Genius of Form and Substance

Brand: Imperia · Agency: DDB Paris · Year: 2015 · Category: Case Studies · Medium: video

A red-backgrounded design case-study board titled "Genius of Form and Substance" with the white pill-shaped "imperia" logo top right. A tiled grid shows the brand identity: red-and-yellow pasta-machine product shots, spelled-out "Create" and "Invent" typography, geometric icon sets and "Shape your Creativity" text. The right column holds photos of red outdoor billboards and shop signage. Bold red, yellow and cream palette throughout.

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Genius of Form and Substance - DDB Paris - 2015 | The Creatives Room