The Creatives Room

Generations MX

Brand: Pepsi · Category: Commercials · Medium: video

A muscular lucha-libre wrestler in a sparkling silver mask and sequined singlet tips back a can of Pepsi inside a smoky, backlit ring. Blurred spectators cheer with raised arms behind the ropes as stage lights flare. The frame is glittering, theatrical and high-energy.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Generations MX | The Creatives Room