The Creatives Room

Gear Up

Brand: The North Face · Category: Commercials · Medium: video

A person in a dark parka, beanie and boots stands on a bare granite outcrop, back to camera, gazing over a fjord-like lake ringed by forested mountains at dusk. Pine trees frame the right side; the far ridgeline fades into pale pink-blue sky. Cool, muted palette of slate blues and evergreen with soft twilight light and an expansive, still composition.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Gear Up | The Creatives Room