The Creatives Room

Gastos Hormiga

Brand: Amarilo · Agency: Digitas, Bogotá · Year: 2026 · Category: Print / OOH · Medium: image

A clean, conceptually driven print campaign featuring stark studio lighting and meticulous macro photography. The visual composition relies on precise object placement and ample negative space to spotlight symbolic everyday micro-purchases—such as tiny coffee cups, receipts, or snack wrappers—arranged in patterns that convey gradual financial erosion. Warm studio accents against neutral, muted backdrops create a restrained, thoughtful tone. The imagery evokes a reflective and eye-opening mood, subtly calling out hidden daily habits with visual elegance rather than aggressive judgment.

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Gastos Hormiga - Digitas, Bogotá - 2026 | The Creatives Room