The Creatives Room

Gancia // Circle

Brand: Gancia · Agency: BBDO · Year: 2018 · Medium: video

The frame is a record shop interior shot from the back of the room: a young woman in a light top flipping through a crate of vinyl in the foreground, a second figure browsing at the window wall on the right, hanging headphones and cassette displays overhead, and a bright blown-out street beyond the glass. Warm, slightly hazy natural light with a filmic softness; young urban Buenos Aires casting and locations, shot handheld at eye level with shallow focus isolating the protagonist inside a busy frame.

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Gancia // Circle - BBDO - 2018 | The Creatives Room