The Creatives Room

Gamer Loans

Brand: Banco del Pacifico · Agency: Paradais DDB, Guayaquil · Year: 2024 · Category: Case Studies · Medium: video

A split-screen graphic identity compares in-game avatars to their real-life players, directly visualizing the concept of a gamer's account as a valid asset. The visual language is drawn from gaming culture, featuring a neon color palette of purple, pink, and blue, reminiscent of Twitch streams and gaming UIs. On-screen text and graphics are used to present the case study's narrative and data points.

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Gamer Loans - Paradais DDB, Guayaquil - 2024 | The Creatives Room