The Creatives Room

Game On

Brand: IBM · Category: Commercials · Medium: video

Extreme close-up of a woman's face in a boxing stance, gloves raised in front of her chin, sweat visible on her forehead, blood at the corner of her mouth, brow furrowed in an intense stare directly at camera. The whole frame is bathed in a heavy teal/cyan colour grade with warm amber ring lights glowing softly out of focus behind her, and haze/smoke fills the air, evoking a boxing-ring atmosphere.

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Game On | The Creatives Room