The Creatives Room

Fuzzy Feelings

Brand: Apple · Agency: tbwa\media arts lab · Year: 2024 · Category: Commercials · Medium: video

A warm, cozy Apple "Fuzzy Feelings" case-study board. At centre a stop-motion puppet - a bespectacled man with brown hair in a sweater and shorts - stands in a snowy forest, under the cursive title and "APPLE'S MOST VIEWED & TALKED ABOUT HOLIDAY FILM". Stats read "23M+", "2:23", "65%" and "150+", "250+", "20,000+". A caption reads "STOP MOTION ANIMATION - Entirely Shot on iPhone" above a row of film stills. Palette is soft pastel and earth tones.

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Fuzzy Feelings - tbwa\media arts lab - 2024 | The Creatives Room