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From Upperselfie to Frontselfie in 2 months

Brand: VIM · Agency: M&C Saatchi Tel Aviv · Year: 2016 · Category: Print / OOH · Medium: image

This print ad, art directed by Yam Sasson, is a close-up of a smartphone screen presenting a visual before-and-after. The "before" is a high-angle "upperselfie," a common technique to hide a double chin. The "after" is a straight-on "frontselfie," showing the same woman now with a more defined facial structure, implying fat loss from working out.

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From Upperselfie to Frontselfie in 2 months - M&C Saatchi Tel Aviv - 2016 | The Creatives Room