The Creatives Room

Freedom Fighters

Brand: IAA · Agency: R K Swamy BBDO, India · Year: 2018 · Category: Print / OOH · Medium: image

The visual features a stark, desaturated colour palette with a focus on muted greens and greys, emphasizing the environmental plight. Lighting is dramatic and somewhat somber, creating a serious and urgent mood. Compositions are tight, focusing on the faces of the figures, now obscured by gas masks, which adds a dystopian and gravely concerning emotional register. The casting uses iconic Indian historical figures, immediately recognizable and lending authority to the message.

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Freedom Fighters - R K Swamy BBDO, India - 2018 | The Creatives Room