The Creatives Room

Form and Function

Brand: Audi · Category: Commercials · Medium: video

A dark teal-and-navy color-graded shot of a sleek estate-car silhouette (Audi A6 Avant e-tron concept) from the rear three-quarter angle, its thin red LED taillight strip glowing across the full width of the car, parked on a rooftop-like concrete platform with a hazy city skyline and a wind-turbine sculpture behind it. White text overlay reads 'The Audi A6 Avant e-tron concept.' The palette is cool, moody dusk blue with warm tones low on the horizon.

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Form and Function | The Creatives Room