The Creatives Room

Force

Brand: Nike · Category: Commercials · Medium: video

A high-contrast black-and-white extreme close-up of a woman's face, hair falling across her forehead, eyes fixed on camera. Deep blacks swallow the background, with small blown-out highlights suggesting distant lights. Monochrome palette, hard chiaroscuro lighting sculpting the features, a graphic and intense mood.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Force | The Creatives Room