The Creatives Room

Focus Forward

Brand: Tissot · Agency: LePub · Year: 2023 · Category: Commercials · Medium: video

A congested European high street shot in flat, overcast daylight: bumper-to-bumper parked cars in the foreground, pedestrians in muted streetwear crossing behind them, and a wall of retail signage ("SUCKER SALE", "CHEAP THRILLS", a blue neon "NEED A HOBBY?") dominating the background. The palette is cool and desaturated -- grey stone, blue-grey cars, only the sale signs and neon popping in red and blue. Naturalistic, slightly gritty urban lighting rather than glamorous product-shot gloss.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Focus Forward - LePub - 2023 | The Creatives Room