The Creatives Room

Flowers for men

Brand: Les filles d'à Côté · Agency: TBWA exR&C · Year: 2024 · Category: Print / OOH · Medium: image

The visuals feature a cool colour palette, with stark, intentional lighting that creates dramatic contrasts and highlights the delicate nature of the flowers against a masculine context. Compositions are clean and often symmetrical, utilizing negative space to draw attention to the central motif. The mood is contemplative and subtly subversive, aiming to provoke thought around traditional ideas of masculinity and beauty. The emphasis is on the object itself, forcing a re-evaluation of its symbolism when presented outside of conventional contexts.

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Flowers for men - TBWA exR&C - 2024 | The Creatives Room