The Creatives Room

Fit by the Pros

Brand: Nike x Foot Locker · Category: Commercials · Medium: video

Four people posed like a 1990s group photo under a basketball hoop backboard, in a warm wood-panelled sneaker-shop interior. Deliberately retro wardrobe - a colour-blocked patterned blazer, dreadlocks with beads, a Nike snapback and sunglasses, a black-and-white referee shirt on the central woman - lit with warm, nostalgic tones and a straight-on 'yearbook photo' composition.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Fit by the Pros | The Creatives Room