The Creatives Room

First Time

Brand: SPY · Agency: J. Walter Thompson Bangkok · Year: 2018 · Category: Commercials · Medium: video

Night-time interior of a cramped Thai convenience store or shophouse, thick with atmospheric haze so the overhead fluorescent tube reads as a hard streak of white in a teal-green fog. A young man in heavy-framed glasses and a busy patterned shirt turns back toward camera mid-crowd; a girl in an orange-and-white striped top is a large soft foreground silhouette at frame right, other bodies blur past on both sides. Cool cyan-green grade with warm practical pinpricks in the background shelving, shallow depth, letterboxed. Period-flavoured wardrobe and set dressing that place it a couple of decade

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