The Creatives Room

First Line For The Front Line

Brand: Chilean Red Cross · Year: 2020 · Category: Case Studies · Medium: video

Burnt, ember-textured capitals spell FIRST LINE FOR THE FRONTLINE across the centre, set against smoke, flame and a scorched, debris-strewn battlefield at dusk. Orange firelight glows low in the frame while dark smoke rises behind the type. A subtitle reads First Line for the Front Line. The mood is dark and cinematic, letterboxed top and bottom.

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First Line For The Front Line - 2020 | The Creatives Room