The Creatives Room

Find Your Summer

Brand: Magnum · Agency: lolita productions · Year: 2021 · Category: Case Studies · Medium: video

Directed by Juan Cabral, the film is shot in high-contrast black and white. Set in a frosty cityscape, the narrative contrasts the stark, monochrome environment with isolated, brilliant shafts of sunlight that individuals discover. The cinematography focuses on these intimate, personal moments of warmth, creating a poignant and sophisticated visual language for a summer product in winter.

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Find Your Summer - lolita productions - 2021 | The Creatives Room