The Creatives Room

FIFA 23 x Ted Lasso

Brand: EA Sports & Apple · Agency: electronic arts · Year: 2022 · Category: Case Studies · Medium: video

The campaign's creative centers on the integration of AFC Richmond within the FIFA 23 game engine. Visuals are primarily composed of photorealistic in-game captures, showing characters like Ted Lasso on the sidelines and the team on the pitch. The presentation faithfully replicates the broadcast graphics and player models of the FIFA series, blending the fictional characters into the game's established realistic aesthetic.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

FIFA 23 x Ted Lasso - electronic arts - 2022 | The Creatives Room