The Creatives Room

FIFA

Brand: Coca-Cola · Category: Commercials · Medium: video

A layered photo-collage effect shows overlapping snapshots of young women wearing red-and-white striped football scarves and jerseys, eyes closed, mid-celebration or mid-song, packed close together in what looks like a clubhouse or fan gathering with blurred trophies and pennants overhead. The palette is warm and slightly desaturated, and the scattered-photos treatment gives it a nostalgic, scrapbook feel rather than a slick studio look.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

FIFA | The Creatives Room