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Field Barcode

Brand: Mercado Livre · Agency: graphene by ipg · Year: 2026 · Category: Case Studies · Medium: video

Aerial case-study board of a green football pitch whose mowing stripes form the word 'BARCODE'; overlaid text reads 'FIELD BARCODE' and 'HOW A PITCH PATTERN BECAME A 104-METER INTERACTIVE BILLBOARD' with a Mercado Livre logo. A row of phone-style product cards with yellow price tags and discount mockups runs along the lower third, flanked by columns of small body copy and stadium ad boards.

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Field Barcode - graphene by ipg - 2026 | The Creatives Room