The Creatives Room

Fence

Brand: Cadbury · Agency: VCCP · Year: 2018 · Category: Commercials · Medium: video

The visual style is warm and inviting, bathed in soft, natural light, likely golden hour, to enhance a nostalgic and idyllic feel. The colour palette leans towards gentle earth tones and the iconic Cadbury purple, creating a comfortable and comforting atmosphere. Compositions are often intimate medium shots and close-ups, highlighting the children's expressions and the shared chocolate, fostering a sense of warmth, innocence, and genuine connection. The casting features natural, unpretentious children whose interaction evokes pure, unadulterated joy and compassion.

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Fence - VCCP - 2018 | The Creatives Room