The Creatives Room

Feel Light

Brand: Pepsi Light · Agency: Sancho BBDO · Year: 2018 · Category: Print / OOH · Medium: image

A series of print ads from Sancho BBDO, illustrated by Tatiana Serpa and Juan Pardo. Each ad reinterprets the circular Pepsi logo as a stylized landscape for an active sport, such as surfing, kayaking, or rock climbing. Rendered in a flat, graphic style, a tiny silhouetted figure is dwarfed by the environment formed from the iconic red, white, and blue curves, set against a plain light grey background.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Feel Light - Sancho BBDO - 2018 | The Creatives Room