The Creatives Room

Feed the AI

Brand: LIAMO · Agency: TBWA\RAAD · Year: 2024 · Category: Commercials, Case Studies · Medium: video

The visual style is stark and often unsettling, characterized by a cool, desaturated colour palette dominated by blues, grays, and clinical whites, occasionally punctuated by aggressive reds or purples. Lighting is often high-contrast and dramatic, with strong shadows and focused beams illuminating complex digital interfaces or fragmented, abstract imagery. Compositions frequently feature tight crops, macro shots of data streams, and wide, expansive views of digital landscapes, all contributing to a mood of technological anxiety, intellectual curiosity, and a somewhat dystopian aesthetic. The

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Feed the AI - TBWA\RAAD - 2024 | The Creatives Room