The Creatives Room

Far and Wide

Brand: Ampol · Agency: Saatchi & Saatchi Sydney · Year: 2021 · Category: Commercials · Medium: video

Shot with rich anamorphic intimacy by DP James Brown, the visual aesthetic is defined by warm golden-hour lighting, dusty sun-drenched palettes, and deep atmospheric tones. Sweeping wide-angle landscape shots accentuate the immense scale of the Australian wilderness, contrasted against tight, authentic portraits of everyday commuters and drivers. The mood is grounded yet heroically patriotic, blending naturalistic sunlight with glowing flare and cinematic warmth.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Far and Wide - Saatchi & Saatchi Sydney - 2021 | The Creatives Room