The Creatives Room

Famlove

Brand: Caltrate Plus · Agency: GroupM · Year: 2020 · Category: Commercials · Medium: video

Outdoors in a lush, tropical, palm-and-shrub-filled park, an older woman (grey-brown hair, glasses, cardigan, carrying a tan tote bag) is embraced arm-in-arm by a younger woman in a denim jacket over a red floral dress; the two look closely at each other with tender, slightly emotional expressions, with white park benches soft-focused in the background. Natural, overcast/diffused daylight gives even, warm-toned skin and a muted green-and-earth palette - an intimate, everyday, real-life mother-daughter mood.

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Famlove - GroupM - 2020 | The Creatives Room