The Creatives Room

Falling is the first step to rise

Brand: Band-Aid · Agency: Miami Ad School, São Paulo · Year: 2015 · Category: Print / OOH · Medium: image

A series of high-contrast, black-and-white photographs from art director Thomaz J. Marsiglia. Each image captures a figure in a minimal, stark environment, seemingly suspended in the moment of a fall. The compositions use negative space to isolate the subject, drawing focus to their twisted or contorted body language, tying into the tagline 'Falling is the first step to rise'.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Falling is the first step to rise - Miami Ad School, São Paulo - 2015 | The Creatives Room