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Fall Fight: Your hair is willing to stay

Brand: Garnier · Agency: Publicis, Mexico City · Year: 2016 · Category: Print / OOH · Medium: image

Hyper-realistic 3D illustrations by Pascal Blais and Ricardo Manso depict personified hair strands actively resisting falling out. In macro close-ups on the scalp, individual hairs use climbing pickaxes to anchor themselves. The composition is clean and focused, set against a soft-focus, brand-coded Garnier green background.

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Fall Fight: Your hair is willing to stay - Publicis, Mexico City - 2016 | The Creatives Room