The Creatives Room

FakeHits

Brand: The Guardian · Agency: Adeptus Advertising · Year: 2021 · Category: Print / OOH · Medium: image

This series of images from art directors Richard Mgbeokwii and Bamidele Ariyo presents a dark, satirical concept by recontextualizing social media interfaces as assassination contracts. Each piece uses the familiar UI of platforms like Facebook, Twitter, and Instagram, but subverts the content. A person's profile picture becomes a target's photo, and the 'payment' for the hit is represented by likes and shares, creating a direct visual metaphor for the harmful impact of fake news.

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FakeHits - Adeptus Advertising - 2021 | The Creatives Room