The Creatives Room

Faces of Fear

Brand: LICRA · Agency: Publicis Conseil · Year: 2021 · Category: Print / OOH · Medium: image

The visuals comprise stark, high-contrast black and white close-up portraits. The lighting is harsh and direct, emphasizing every facial detail and creating deep shadows, intensifying the sense of unease. Compositions are tight, focusing solely on the subjects' faces, which are contorted in expressions of fear, making the viewer confront the raw emotion directly. The overall mood is intense and somber, designed to evoke empathy and provoke a strong emotional response.

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Faces of Fear - Publicis Conseil - 2021 | The Creatives Room