The Creatives Room

Face The Darkness - Spec Ad

Brand: Einstök - Spec Ad · Agency: motioneaters · Year: 2015 · Category: Commercials · Medium: video

Shot by cinematographer Roland Stuprich, this spec ad places a businessman (Robert Kuchenbuch) in a dark, atmospheric environment defined by low-key, high-contrast lighting. The live-action narrative is blended with animation as he confronts a monstrous, shadowy creature that emerges from the darkness. The spot culminates in a clean, heroic shot of the beer bottle against a black background.

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Face The Darkness - Spec Ad - motioneaters - 2015 | The Creatives Room