The Creatives Room

Fabric of England

Brand: Show Racism the Red Card · Agency: McCann London · Year: 2023 · Category: Case Studies · Medium: video

This case study video centers on a bespoke football shirt with an 'infographic' quilt-like pattern symbolizing England's diversity. The film combines close-ups of the shirt's fabric and design with graphics simulating social media posts of racial abuse. News footage from the campaign's launch and direct-to-camera reactions are intercut throughout.

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Fabric of England - McCann London - 2023 | The Creatives Room