The Creatives Room

Eyes where you need them

Brand: Volkswagen · Agency: Ogilvy South Africa · Category: Print / OOH · Medium: image

Clean, naturalistic colour palettes with subtle, crisp studio and location lighting that grounds the surreal imagery in grounded reality. Compositions rely on focused portraiture and clever framing, highlighting surprising visual details like eyes placed in unexpected human anatomical locations. The mood strikes a balance between dry wit, surprise, and technological reassurance, engaging the viewer with a memorable double-take.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Eyes where you need them - Ogilvy South Africa | The Creatives Room