The Creatives Room

Extra Strong Pepper Sauce

Brand: Cepêra · Agency: Y&R São Paulo · Year: 2012 · Category: Print / OOH · Medium: image

Photographer Seth Casteel's signature underwater photography captures dogs mid-plunge, their distorted, energetic forms suggesting the fiery 'hot' quality of the pepper sauce. This print ad features a Labrador Retriever lunging for a ball underwater, its open-mouthed expression and the surrounding bubbles creating a memorable visual metaphor. The image uses a clean, high-flash studio style against the water's saturated blue.

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Extra Strong Pepper Sauce - Y&R São Paulo - 2012 | The Creatives Room