The Creatives Room

Evolve

Brand: International Academy of Design A Technology · Category: Commercials · Medium: video

An extreme macro close-up of a human eye: the iris glows an artificial ice-blue and has a glowing power/standby icon (a circle bisected by a vertical line) superimposed over the pupil. Warm skin tones and dark lashes frame the eye against near-black surrounding shadow, giving a cold, synthetic, sci-fi-tech mood.

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Evolve | The Creatives Room