The Creatives Room

Evil Blood

Brand: trombosestichting · Agency: kesselskramer · Year: 2021 · Category: Commercials · Medium: video

The visual style is dark and desaturated, dominated by a cool, muted colour palette with stark contrasts, frequently highlighting deep reds against shadowy greys and browns. Lighting is dramatic and low-key, creating deep shadows and an oppressive, ominous atmosphere akin to a gothic horror film. Compositions are often tight and claustrophobic, focusing on the intricate, disturbing details of the puppet and its environment. The overall mood is one of profound dread, unease, and morbid fascination, effectively personifying disease as a tangible, insidious threat.

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Evil Blood - kesselskramer - 2021 | The Creatives Room